How to Use valuable keywords on YouTube

 

How to Use valuable keywords

on YouTube 

Like Google, when uploading videos to

YouTube, you need to consider what

keywords you’re going to be targeting

for that video.

It’s no use simply posting a video to

your YouTube channel and expecting

visitors to flock to view it in their

thousands, no matter how good you think the quality of your videos are.

Sure, many videos do go viral, but they

are extremely few and far between so

please don’t rely on this method alone,

unless you’re in a highly unusual niche,

or with one hell of a fantastic set of

videos!

For the rest of us, we need to think about

what our potential viewers will be

typing into the search engines to find our

videos, rather than simply relying on

word of mouth!

And clever as it is, Google is not able to

determine the exact content of our videos

without keywords to guide it, so we

need to give it a bit of a helping hand.

When you do use keywords, make them

valuable keywords, phrases that people

are actually typing into the search

engines! More on this in next section.

Tip: Do not treat Google and YouTube

the same!

Unlike Google, the rules are very much

more relaxed with YouTube and they

need to be treated as quite different

animals.

I liken YouTube to how Google was 10-

15 years ago; it’s like the Hot Tub Time

Machine of internet marketing!

Many of the strict algorithms that Google

have imposed on their own search

engine simply don’t apply to YouTube;

you have much more of a free rein.

 To

YouTube, Panda and Penguin

(and Hummingbird) are simply cute

animal videos!

People make the mistake of confusing

Google and YouTube and will often

tread a little too carefully when adding

keywords in their titles, tags and

descriptions for fear of getting

penalized.

Yes, there are things you shouldn’t do,

(like simply repeating the same

keywords over and over, and remember

to keep them all closely relevant to your

topic) but equally there are plenty of

things you can do to put yourself way

ahead of the competition.

You simply can’t use too many keywords

and, believe it or not, the more

keywords the merrier! This is all

because the search engine needs as many

clues as to what your content is about as

it can get, unlike traditional websites

where Google and the other search

engines can determine what your site is

about by simply crawling your text and

links.

So you need to exploit this Achilles’

Heel; very few people do! This is one of

the big secrets to getting a ton of free

traffic on YouTube. And choosing the

right keywords is the major difference

between both Google and YouTube

putting you at the top or the bottom of the

rankings.

Let’s start by looking at your Video

Filename.

Your Video Filename

OK, probably not the most crucial

element, but we should start as we mean

to go on. Although only a small factor in

the whole scheme of things, it’s thought

that YouTube still uses your video file as

one indicator of your actual video

content. And it’s all about the

aggregation of marginal gains!

Not only that, but it keeps your video

library organized if, later on down the

line, when your videos start to number in

the hundreds.